
James Franco works it out in this new ad for Gucci by Gucci Sport Pour Homme, the latest fragrance from Gucci.
The 31-year-old actor, who is also the face of the first male Gucci fragrance, is “perfect for this fragrance,” creative director Frida Giannini told WWD, adding “[James] personifies the sort of nonchalance and unforced appeal that is most attractive in a man. While in the advertising campaign, he captures the fragrance’s casual, modern and masculine air.”
Gucci by Gucci Sport Pour Homme products start at $27 and will be launched globally in April.
Source.
I’ve added a few more pictures of James from the Berlin Howl premiere and an event of him I missed in New York.

GALLERY LINKS:
- Appearances > 2010 > Exhibition: ”Damien Hirst : End of an Era”
- Appearances > 2010 > The 60th Berlin International Film Festival – “Howl” Premiere
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